As usual, after the summer solstice, summer season really comes alive and so, for those that had not already done it in advance, it’s time to plan summer holidays for 2018. First of all, according to a study carried out from Touring Club of Italy, seems that 90% of Italians will be go on holiday for a period of 12 days. As for the month, August it’s always the master (38%), followed a short distance from July (31%) but it is significant that September (16%) has now overtaken June (10%) as the third Italians’ choice which, in large majority (61%), prefer to spend their holidays in Italy.
The destinations are, however, different, but Trentino Alto Adige, thanks to Val di Fassa, Val Pusterla and Val di Sole, with 16% is the region with the highest number of preferences followed by Sicily with 12% (Lampedusa, Egadi and Aeolian Islands are the most popular destinations) while Sardinia (Costa Smeralda, Villasimius and Costa Rei) and Puglia (Salento, Tremiti and Gargano) ranked third with 11%. They are mainly families or couples going on holiday (65%) and the preferred accommodations are the hotel or holiday restort (48% in total), followed by the rental apartments (23%). On the other hand, campsites (9%) and second homes on properties (6%) fell considerably.
As for foreign countries, Greece with 13% is instead the most favored destination, both for its artistic and cultural heritage and for the beauty of the sea, followed by France (Corsica, Brittany, Normandy and Provence) and Spain (Balearic Islands, Canary Islands and Barcelona). These data confirms the tendency of Italians to avoid North Africa sea while the second place of France, on the contrary, shows a newfound sense of security after the last terrorist attacks. Different approach to the holiday between Italy and abroad, given that in our country Italians prefer a more “sedentary” approach (37%) while abroad they prefer excursions and tours (70%). We close with the reason why Italians go on holiday, which for the majority is to “pull the plug” (32%) even if it’s comforting that 29% go on holiday for “knowing and learning”.
In times when environmental protection it’s extremely topical, even design became sustainable in order to create products that fully respect the environment with a view to eliminating or, at least, to minimize the negative impact of the industrial production on the environment.
Sustainable design, puts together design, architecture and urban planning and is founded mainly on four standards that are the use of sustainable materials (non-toxic, recycled and recyclable and created using alternative energy), energy saving, quality and durability of products and last but not least, design and recycling.
Sustainable design has as a further objective which is that the product, whether it be a building rather than a furnishing object, has even the best visual impact in the surrounding environment, indeed, it’s just in the urban areas that sustainable design shall be applied more and with the best results. But even in everyday life objects we can touch the progress of sustainable design, such as in the new air conditioners released this summer that, in addition to being real home furniture objects smaller than their predecessors and that are connected to Wi-Fi so we can control them directly from our smartphone, minimize the environment impact thanks to the use of R32 refrigerant gas.
In addition to sutainable design, there are those who are thinking to circular design such as IKEA that, futher to use recycled and recyclable materials or low environmental impact such as new digital plastics or made from carbon dioxide, wants to produce objects and furniture that from the beginning are designed to be repaired, used again and recycled. From the most exclusive design to the retail giants, the imperative is the same: respect the environment.
As is well known, there are many Italian foods exported abroad, due to the great quality of our food and wine products, which have always been appreciated by tourists but also sold in stores and waited at tables of foreign countries. This, in addition to being a source of pride and prestige for Italy, however, implies that our products of excellence are often counterfeited to the disadvantage of unware foreign consumers who pay for a quality product at a price that doesn’t represent Italian excellence at all. Obviously there are a lot of checks and laws established to fight this issue but now, in the era of smartphones and tablets, here come in help of the customers even an app that immediately recognizes the originality of a product. This application, available for both iOS and Android, is called Authentico and allows, by scanning the barcode of the product purchased, to immediately verify its originality but above all, in case of a counterfeit, to immediately report it directly from the app. Authentico also offers the possibility to photograph the product and then verify its authenticity and also provides to the customers a lot of useful information such as origin, traceability, producers’ history in addition to providing the best recipes to taste or cook the product concerned but that’s not all because foreign users or Italians abroad, taking advantage of geolocation services, will also be able to find the best restaurants and Italian products shops in their area. Another strenght of this app, both innovative and intuitive, is the direct channel that establishes between Italian producers and consumers as the producers will be able to provide the customers with all the information they want related to their production. Thanks to this application, which took two years to be developed, a further step forward has been made to safeguard made in Italy in the world in order to completely eliminate fake Mozzarella di Bufala or Parmigiano Reggiano.
The eleventh edition of the Design Museum, this year named Stories, was inaugurated on 14th of April at the Triennale, a design and art museum in the Parco Sempione in Milan. This edition aims to tell the story and stories of Italian design through 180 iconic pieces of the 20th century, five thematic focuses and a reading of the contemporary. The art exhibits, most of them coming from the Permanent Collection of the Triennale Design Museum, are all made between 1902 and 1998 and are considered as the most representative of Italian design for their technical-formal innovation, for beauty, for experimentation, for the recognisability and sensational success. The exhibition is organized chronologically in five historical periods (1902-1945, 1946-1963, 1964-1972, 1973-1983, 1984-1998) and the five thematic deepening are dedicated to politics, geography, economy, technology and communication. The pieces on show have made the history of our country and are masterpieces of aesthetics and innovation as we go from the Vespa Piaggio, made famous by Gregory Peck and Audrey Hepburn in Roman Holiday, to the portable typewriter named Valentine, designed in 1968 by Ettore Sottsass for Olivetti, which has become a cult object among writers and journalists and that earned its creator the Compasso d’Oro Award in 1970 through the innovative and breathing fabric of Superga tennis shoes from 1925 or the coffee maker moka pot named Moka Bialetti. Obviously it is impossible to mention all the works that you can see closely at the Triennale up to the 20th of January 2019 but this exhibition is a great opportunity because in these 180 works is contained the history of one of the leading sectors of Italian economy but also because in these works, after all, is enclosed the history of Italy. The entrance ticket costs 9 euro and the exhibition is open from Tuesday to Sunday from 10:30 to 20:30.
After the revolution in the world of e-commerce and after entering into the entertainment world with Prime Video, Amazon is ready to enter into the fashion world thanks to the introducing of Trust & Fable, the new brand dedicated to women. In order to introduce the new brand, the US e-commerce company organized a special event in Berlin where it was possible to preview some of the items that will be on sale from the 4th of April. This new brand is dedicated exclusively to special events and ceremonies and its target is to combine perfectly glamor and low cost as the article of clothing starts from a minimum of 40 € up to a maximum of 150 €. The collection, which includes 85 garments in complete, was designed by Claire Baker to guarantee, as the designer said, the wow effect, and promises to have nothing to envy to the runway outfits. Trust & Fable focuses on the quality of the fabrics but also on the fitting just to make the garments suitable for the bodies of all customers since women that buy clothing online do that due to the greater availability of sizes compared to retail stores that, due to smaller space and marketability, tend to focus on those sizes considered more saleable. It remains to be seen if Amazon will be able to break even in fashion where competition is merciless and customers are very demanding, especially in a country like Italy that has always been focused on the new fashion trends. Surely the proposal made by Amazon is interesting, due to low prices and the reputation on which Amazon can count among customers, but it’s clear that the absolute quality guaranteed by a high fashion made in Italy garment will never be available in the fashion section of Amazon.
There were no doubt that Italian products were good and great quality but now Italian food get an important safety certification that increases more the prestige of Made in Italy.
To provide this significant certification is a joint research carried out by Carabinieri, Guardia di Finanza, Anti-Counterfeiting Unit, Anti-Sophistication Unit and by supervisory authorities that monitoring the flows of food products which shows that, in agreement with administrations’ laws, our food is considered among the healthiest and safest in the world. In the same way, the so-called Mediterranean diet, intended as a food lifestyle, resulted to be very healthy and effective from a nutritional point of view. This result is due to the great quality of all those products considered healthy such as fruits, vegetables, meat, fish and flour that constitute the backbone of the world-renowned Mediterranean diet.
The quality of raw materials, however, is not enough since Italian food excels even in first and second level transformation processes that take them straight from the producer to the consumer. Italian products not only comply the high European standards but above all follow to the letter the guidelines imposed by our country. In fact, the producers are focused only on the consumer, placing quality and safety first.
For this reason, the export of Italian food products is constantly expanding. In fact, has been in the news recently, that Taiwan opened to the importation of pork-based products from Italy, starting from Prosciutto Crudo following a joint work made by Italian authorities together with the European Commission. This opening by Taiwan will generate, according to what EC foresees, a turnover of 2 million euro, besides leading the way for further market opportunities in Asia.
The cold had put a strain on Italy in recent weeks but with Easter and the warm season about to coming, Italians begin to think where they could spend some days of vacation in the beginning of spring, that this year will match more or less with the Easter bridge as Easter will fall on therì 1st of, April.
So what will be the most popular destinations for the ones that have the possibility to escape from the daily routine?
European capitals are always one of the most popular destinations, in particular Easter European town like Prague, full of markets at this time of year, and Budapest, where the usual spring festival will take place. Another destination of appeal is certainly Amsterdam, where, in at the same time with Easter, there will be the tulip festival, a event entirely dedicated to Dutch flowers par excellence, even though they come from the Ottoman Empire. Another city to be taken into account, also due to the warmer weather compared to the cities mentioned so far, is definitely Lisbon, voted for the best destination in the world for a short stay at the last World Travel Awards.
In addition to these towns, there is London that seems to be the Italians’ favourite European town for Easter holidays, not to mention the lively and multicultural Berlin, passing through Dublin, which probably offers the best precisely during the spring months.
If, however, you have a higher budget and more days to spend on holiday you will always have the opportunity to fly to a paradise like Belize, great to visit in April because the weather is not muggy yert. The same goes for Florida where weather is good but above all it is not hurricane season yet. If you are a city lover you just have to visit the timeless New York but if you cannot go cross-border you should choose Italy, an ideal country for city breaks, culture trips and breathtaking landscapes.
We have already seenthat 2018 will be the year of Italian Food and to celebrate one of the Italian flagship, the 4th of August 2018 will be the White Night of Italian Food that celebrated with events, held in all the Italian squares, that “can show that Italian food it is an experience of tradition, continuity and development”. This event will be dedicated to Pellegrino Artusi, historical writer, gastronomist and literary critic born just on the 4th of August 1920 in Forlimpopoli, a small town in the province of Forlì-Cesena.
This initiative was announced by Dario Franceschini (Minister of Cultural Heritage and Activities and Tourism) and Maurizio Martina (Minister of Agricultural, Food and Forestry Policies) during the presentation of “2018 year of Italian Food”, which , as we have previously written, will be a national event dedicated to the chef Gualtiero Marchesi, who died on 26th of December 2017. Marchesi is unanimously considered the founder of the “new Italian cuisine” and, in the opinion of many, the most famous Italian chef in the world.
“We are imaging a great night, everywhere in the country, through which we can tell the power of our territories from the food and wine point of view, dishes, ingredients, menus, experiences of food culture that make Italy with nights dedicated to the knowledge of an invaluable heritage like the Italian one”. With these words, Minister Martina presented the event by stating, in conclusion, that “you know really the customs and traditions of a nation only if you attend their kitchens”.
Minister Franceschini took the same view: “Investing in food and wine is not only a part of my job linked to tourism but it is a part linked to culture because all the Italian products and typical dishes are a part of our culture and those places of which local communities are proud, because each of those dishes is the result of centuries of knowledge and traditions”. In this regard, on social media will be launched the campaign #ilmiopiattopreferito where people, as reported by hashtag, will vote for their favorite typical dish following the example of Minister Franceschini that, as a good native of Ferrara, has already announced that he will vote with hashtag #suamaestàlasalamadasugo.
At this point there is nothing to do but wait until the 4th of August when Italian food will be celebrated in all the Italian squares but in the meantime there will be time to celebrate every day all that Italian products that made our food and wine culture the best at world.
In the last years the international economy is changed and not all the italian industries have been able to keep up with this change but surely design has been able to adapt more to the new balances since Italian design industries are among the better five in Europe in fact, according to a study carried out by Symbola (fondazione per le qualità italiane) Italy, with 4.4 billion turnover, is ranked just behind the United Kingdom, but before Germany, France and Spain.
There are also a lot of design projects registered by Italian industries during 2016 with more than 10 thousand projects and designs presented to EUIPO (European Union Intellectual Property Office).
The majority of design industries are obviously placed in the north of Italy (and in particular in Lombardia with 25%) given that almost 60% of the design industries are found, as well as in Lombardia, in Emilia Romagna, Veneto and Piemonte. The Italian design companies are all marked by their very small size, as 98.8% of these have less then ten works units, while the area in which Italy is the most specialized are furniture, jewelery, textiles and food.
Our country has also a very various educational offer that trains almost 8 thousand designers each year in one of the six main fields: products, space, communication, fashion, service & strategic (all those elements that improvethe interaction between the service provider and the user) and finally digital that, despite the considerable potential, are still one of the most neglected sector by the aspirant designers that prefer to go on the safe side choosing for products or for other growing fields like fashion and communication.
Good initiative realized by Regione Lombardia, Unioncamere Lombardia and Meet the Media Guru to reward all those fashion and design projects, strictly made in Italy, that have chosen digital as a winning strategy. The award, now in its second edition, has collected a lot of applications that have been reduced to eighteen by an expert panel who judged their originality, creativity and innovation. After that, it was up to the internet users to decide which project, for each of the six sections (three dedicated to fashion and three to design), deserved to be awarded with a cash prize of 10.000 euro.
Regarding fashion, and in particular production and innovative manufacturing section, the prize went to the brand Breath! which produces clothing and accessories for yoga and pilates, made with natural fibers, which are designed to improve breathing. For communication and marketing section, web users rewarded Paper Try-On, an innovative idea launched by the Italian brand Quattrocento that allows the customer to order and try at home for free the paper model of the glasses that he wants to buy. Only after that he tried and has chosen his favourite glasses, he can proceed with the purchase. The latest section dedicated to fashion, e-commerce and retail, rewarded E.L.S.E. (acronym for Exclusive Luxury Shopping Experience) which offers an extraordinary 3D shopping experience.
Let’s move on to design, where in the section dedicated to production and innovative manufacture, it was decided to recognize the value of La mia scarpa DIY, a comfortable summer shoe designed for the purpose of be able to enter corrective guards inside. On the other hand, the Museum of Augmented Street Art was the best in communication and marketing section regarding design. The project, already realized last May in Palermo, aims to create a museum to show digital content directly in urban spaces, taking advantage of the possibilities offered by augmented reality. Finally, again with regard to design (e-commerce and retail section), it was decided to reward Cyrcus.it, a company/movement that promotes digital manufacturing as the new frontier of design.
The Chamber of Commerce of Milan gave a special prize even to Deesup, a marketplace where it’s possible to sell and buy brand names items at affordable prices while the audience of the cerimony rewarded the brand Sensewear, a collection of clothes and accessories that stimulate and improve awareness of sensory activity.
How many times a woman, looking at a fashion magazine, fell in love with a clothing or with a model’s outfit but repeated to herself or to the people around her “who knows how much it’ll costs!” or, if the magazine, as usual, reported the exact price of every single clothing or accessory, to think that it was too expensive?
From now on, starting from the United States, the price will no longer be a problem because, thanks to Rent the Runway, will be possible to rent your favourite dress or accessory and then return it after wearing it on an evening with friends or on a special event. Specifically, the types of rental available to the users are three: the first (and most essential) by which you can pay for each item that you rent (with variable price according to the dress or the accessory that you rent). Then, there are two subscription types: one for $ 89 a month (with four rentals allowed) and the other one for $ 159 a month (with unlimited rentals). Obviously there are a lot of customizations available to users and they are explained very well on the official website.
Other than the possibility of renting a dress for a short-term, it should be noted that the mission of this online service, that can counts even on five retail stores, is to raise customers awareness in order to assume a more responsible attitude towards shopping, in fact, too often they buy clothes and wear them for a short-term before forget them somewhere in the closet. The same happens, to a greater exchange, with ceremonial wear. So, the target of this website is to avoid wasting by giving users the possibility to change their clothes without unnecessary waste. Who knows if such a project would be successful also in Italy, cradle of fashion and shopping, but remains that the idea is definitely interesting.
After the great success achieved in the United States, it’s starting even in Italy, thanks to an Italian-Spanish start-up named FlyKube, the possibility to buy blind holidays at a very small price. Obviously this is possible only if you renounce to the full organization of your trip and you have a certain flexibility regarding the destination or the day of departure and so, after the low and last minute, the new frontier of holidays will be “blind”. This service is mainly aimed at younger travelers who, of course, have a smaller budget than other people but can be used by anyone who love surprises and with a minimum of adventure spirit. The prices are really low and start from 100 euro, provided that you don’t know the destination of your holiday and the date of departure. In this case, the only certainty is represented by the airport from which your flight will take off (selected among one the five available that are Milan, Rome, Venice, Naples and Florence). If you choose this vacation package you will know your departure date and destination five days before the departure flight but this is just the basic package and so the one that holds more surprises but it’s clear that, paying something more, you can increase your choiches for example choosing the exact departure day (Friday to Sunday or Saturday to Monday) with only destination unknown that will be notified, together with all the information about your stay, two days before departure. This seems a good idea and the options to customize your trip, according to your own needs, budget or adventure spirit are many. Also the standard of the hotels looks good (3 or 4 stars and all located in city centre or nearby). It remains to be seen if this idea, which had a great success in the United States, will break through even in Italy.
According to a study made by the research group of FLA (FederLegnoArredo) and reported by Il Sole 24 Ore, despite the slowdown in growth of the Chinese economy (but the Chinese GDP should increase by about 6% between 2017 and 2018) Chinese developers invited by FLA, in collaboration with the ICE (Istituto Nazionale per il Commercio Estero), to visit the production sites of some Italian furniture and design companies, would have confirmed that they are very interested in Italian design because the building methodologies in China are changing quickly and are moving from fast-built homes that should be hyper-technological and durable as well as, obviously, meeting the customers’ taste in nature-friendly living spaces that even offer smart solutions for space and furniture control. So, exactly for the residential segment, there is a real increase in the demand for high quality design products and that’s what Italian designers come onstage since they have always been appreciated in China and around the world for the beauty and technology of their products but even due of their handmade tradition and their preparation that is still lacking in Chinese designers.
Chinese wealthy customers are increasing and respect Italian designers not only for the quality of their products, but also for the completeness of the services that they offer ranging from the detailed presentation of what the product will be after it has been finished by the many solutions for furnishing and space management. For the rich Chinese buyers rely on the Italian designers means to have the assurance of preparation, quality and efficiency but also to be able to gain a great price-quality ratio. This is demonstrated by the fact that Italy is the largest supplier of furniture and design objects in China with the 18% (Germany, Italy’s historic competitor, stands at 13%) but also the presence of numerous professional visitors at Milan Furniture Fair.
During September, that always been considered the fashion month, two of the most popular social networks, that is Facebook and Instagram, decided to do a research aimed at studying the fashion’s influence on them and the results (and could not be otherwise) proved that shopping, clothing, and accessories are among the most popular topics on theese social networks: hundreds of thousands of pages on Facebook are dedicated to fashion topics while it is obviously on Instagram that users post or search for the trendiest outfits.
According to Facebook IQ research it’s fallacy that only women are interested in fashion because more than a third of the quotes regarding shopping, clothes and accessories are made by men even though, as it was to be expected, in the many fashion groups available on Facebook, women are twice as men.
As for Instagram, however, hashtag #fashion is used 13 million times every month. This study also revealed that users using this hashtag have more than triple of the followers and follow more than twice of people and brands compared to the people that don’t use it.
What are the favorite topics from Facebook and Instagram users? The results vary from country to country, even though some of the six countries made subject of study (UK, Spain, Italy, Germany, USA and France) have common elements. For example, Italians on Facebook and Instagram prefer to talk about shoes, as well as Americans and French while Germans and Spanish prefer bags. Speaking apart for the people from UK that, maybe due to weather conditions, are mainly focused on outerwear. The top 5 of the most fashionable social topics in Italy are completed by accessories, bags, knitwear and bottoms.
It will open on 15th of November 2017 in Bologna FICO (Fabbrica Italian Contadina) Eataly World. The park, which covers an area of 100,000 square meters, will be free entrance and will showcase all the wonders of italian biodiversity through 2 hectares of open fields and stables and 8 hectares of indoor exhibition.
Inside FICO you will find 40 little farm where you can see with your own eyes the production of meat, cheese, fish, beer, pasta, oil, sweets, etc. Obviously, you could also taste the many specialties produced in one of the 40 dining place inside the show, but visitors can literally “do the shopping” tasting and buying products made in the laboratories available in more than 100 traditional handcrafts shops where visitors could also listen and tak part in the story of the producer.
The outer space will be reserved to livestock and plantation with over 200 animals and 200 culivar (assemblage of plants selected for desirable characteristics that are maintained during propagation) dedicated to those visitors who will have the opportunity to see first-hand all the sequences of the production.
Another very interest thing, especially for the little ones, will be the educational merry-go-round dedicated to land, fire, sea, animals, wine and the future. In addition FICOwill offer 30 events and 50 courses, divided between classrooms, educational spaces and theaters where visitors can learn all the secrets and techniques of food farming production.
Last but not least, FICO will offer a meeting and convention center that can host from a minimum of 50 to a maximum of 1000 people.
This permanent exhibition dedicated to Italian excellence will be set up in Bologna via Paolo Canali, 8 where now you can find the CAAB (food farming centre of Bologna) and it will be free admission.
In a world ruled by social and sharing is obvious that during summer holidays everyone increase the number of pictures posted on social networks such as Facebook, Instagram or Twitter or using instant messaging application like WhatsApp. Italians do not make an exception but what is surprising, but up to a certain point, is that, according to a Coldiretti report, one italian on three (26%) shares food selfie (pictures of what he is eating in a restaurant or something that he cooked at home) with his parents and friends. As we saw in the past, italians spend most of the money reserved for holidays precisely for food (both for eat out but also to buy products to cook in the house). There are even a lot of people that plan their holidays specifically to enjoy the many specialties that Italy offers. Furthermore food has become one of italian’s favourite souvenir, in fact, 36% of them buy food to bring home at the end of the holiday or as a gift for parents and friends. The fact that one italian on three loves food selfie demonstrates that sharing is becoming more and more essential for italian people (even on a moment like meal that always been considered a sort of ritual in Italy) but especially that, during their holidays, italians want to eat good food without regards to its cost. Someone loves to eat out (mainly at the restaurant but also at pizzeria, pub, farmhouses or at one of the many street food cart that he can find all over tourist location). Someone else, especially family with children, prefer to buy products and cook them at home. Different habits but one common denominator: love for food selfie.
In addition to food and fashion, Italy is a global leader even in design. According to Luxury Estate (a website dedicated to sale and rental of luxury properties) the presence of materials and design objects, strictly made in Italy, is what makes the difference betwen one property and another.
If they are selling or renting an apartment in a big city like London, New York or Berlin or a great mansion in Eastern Europe or a summer residence in a tropical paradise, rich buyers are interested only in made in Italy of furniture and materials. And so, in addition to the materials like marble, porcelain and ceramics, are the italian furniture (for example kitchens) the most wanted by the rich buyers that appreciate a lot even the mosaics, entirely handmade and placed in most of the luxury estates around the world.
Also italian design objects can affect a lot on the price of a property. Made in Italy is considered by rich buyers a quality insurance that they don’t give up easily. And so they always search for the coolest and trendiest design object such an armchair, a lamp or a chandelier. Italy is synonim of quality and strenght even for doors, windows fixtures and materials used for the outside of the properties.
Finally there is always someone willing to do something mad like the owner of a mansion with Black Sea view where an Italian artist painted on an entire wall a famous fresco of a famous and not specified Italian cathedral.
Despite these days are probably the hottest of the entire summer, in fashion August it’s time for previews and spoilers about what will be trendy in the next Fall-Winter season 2017/2018 so let’s have a look, thanks to the experts’ considerations and the latest fashion week in New York, London, Milan and Paris, on what will be fashionable in next season.
Let’s start with the colors where red, in all its shades, will be officially the color of the next season so you can wear red coats, sweaters, but even suits, evening dresses and shoes. And if you don’t like red no way you can be fashionable wearing fuchsia, blue, bright yellow or, if you want to dare a sparkling look, silver.
As far as the fabrics, denim and the plush garments are always trendy but there will be even the return of tweed, especially for dresses and coats, as well as the return of black jacket and coats in Matrix style, a 1999 science fiction movie starring Keanu Reeves, that when was released had a great impact in cinema thanks to its special effects but even on fashion thanks to the leather coats, latex suits and dark glasses worned by the main characters, Neo and Trinity. Finally the bravest can be trendy wearing garments with feather applications or pvc inserts.
In Autumn-Winter 2017/2018 you can be fashionable wearing polka dot garments or with printed quotes, such as the ones created by Dior. At the same time you can wear a 40s dress, a men’s suit or choose to wear clothes that mix more than one style or that are a kind of reinvention of older styles such as the ethnic one.
You have this freedom even in accessories where, for example, it will be possible to wear mismatched earrings.
These are just some hints but, as you surely noticed, fashion now offers women more than one choice so everyone can feel trendy without giving up to their personality.
The exportation of Italian food had a big increase in the first half of 2017 with an average growth of 8% (high score for italian food exportation). The highest scores are reached by northwest (+13.1%) and north-east (+ 7.4%) countries but there are an increase even in center and south countries and islands. The most exported products are cheese (for example Parmigiano Reggiano) and Parma Ham but these are even the italian typical products that usually are aimed by food piracy. It’s just fighting this problem that the exportation of italian Dop products to the Europe and the world could more and more increase up to a record ever achieved. Obviously, the highest exportations are recorded in the European Union, but typical italian products are very popular in Asia and the United States too. Exportations to the United Kingdom are instead falling down (due to the Brexit), while, despite to the embargo on the most of foreign food importation, a growth of 45% is registered in exports of wine and pasta to Russia.
This data should be considered a starting point in the fight against food piracy that always affected the typical italian products. The problem that worries Coldiretti (that reported this exports data) is, for example, an agreement with Canada that damages Parmigiano Reggiano, one of the most exported italian cheese. What is this agreement? Canada simply have the chance to produce and sell, with the name of Parmesan, a cheese that will be a mere imitation of Parmigiano Reggiano. The problem is that an agreement like this creates a dangerous precedent against that kind of products like cheese, cured meats, olive oil, wines and preserves that represent the top of the typical italian products in the world and too often are faked by foreign countries. The hope is that in the future, even thanks to this increase in exports, Italy will make arrangements with other countries that have the target to preserve the uniqueness of its Dop products and not to put it at risk.
Summer has arrived and so it’s time for holidays: according to a Coldiretti (Confederazione Nazionale Coltivatori Diretti) report, of the 38 million of Italians who are going on holydays, 78% prefer to spend them in Italy. The main reasons for this choice is the fear of terrorick attacks, that influences this kind of decision especially for people older than 35 years. This choice disadvantage those countries where the risk of a terrorist attack is considered high or that have a not quite political situation such as Turkey, where just one year ago the coup d’etat against President Erdoğan was repressed and that now seems farther day after day by European Union. At the bottom of this list we find North Africa countries like Egypt and Tunisia, that for years are on top of the list of foreign destinations choosed by Italians for their holidays. The other side of the coin is that Italy, with all its wonders, finally returns to be the favorite destination of Italians and even of foreign tourists, in fact, is growing the number of people from other countries that decide to spend their holidays in Italy as well as for its natural/artistical wonders and food but even because Italy is considered a relatively safe country.
Sea is obviously the number one destination (69%), followed by mountain (17%) and countryside (9%).
Good news even for the food, in fact, as Coldiretti reports, a third of the money spent by tourists on their holiday goes to the food. This expense is equally divided between supermarket goods bought by the ones who rent apartments and other people that eat at restaurants, taverns, pizzerias, farmhouses, etc.
One more data that is growing is the one about street food and culinary specialties: the first choosed by young people and families, the second by quality food lovers that appreciate to taste many of the italian typical products during their holidays. In this regard, it’s important to underline that Italy is the world leader in enotourism thanks to 292 Dop/Igp products and to 415 Doc/Docg wines.
According to the latest research produced by the Politecnico of Milan and spread by Netcomm (Consorzio del Commercio Elettronico italiano) in its latest report, the use of the web and social networks in design and furniture shopping is growing quickly. This data is still low if it is compared to other field where e-commerce has made giant steps in recent times (tourism, consumer electronics, and fashion above all) but the fast increase recorded in the last period (27%) bodes well for the future. In this regard, it is important to point out how the most of people interested in design, so-called design lovers, use the web to find out ideas and solutions for their living spaces while in the social media space is Pinterest the most commonly used social network, more than Facebook and Instagram.
It’s especially young people aged between 25 and 35 that use the web to find ideas and to buy some quality stuff not available in the retail stores but not all the brands are ready for this kind of revolution, infact, only one out of five is available and active on social media and when they use them they usually have a small number of followers. In this regard, websites that works such a shop window can play an important role because, on websites like these, quality brands can make them known and raise the number of their customers in order to increase their business in the retail store as well as in the e-commerce world, which definitely represents a significant market share in the future for design and living. The same applies for communication through web and social media that must enable the brand to increase its reputation and therefore their customers.
Finally, the work to be done by the brands is still so much, but the data of the last period gives hope for a department like the design that has always been a flagship for made in Italy.